51°µÍø

Assets & Resources

University Communications provides a range of assets and resources designed to present the strong identity of 51°µÍø and assist in communicating that identity to our broader audiences. If you are in need of additional resources or assets you can’t find here, get in touch with our office: communications@lehigh.edu

Branding & Visual Identity Guide Cover

Branding & Visual Identity Guide

With an established institution like 51°µÍø, branding is not about creating something new but rather a practice and process that provides clarity and consistency around who we are and what we stand for.

Diagram showing Brand Strategy at the center with Content Strategy overlapping from the outside, indicating a supportive relationship.

Content Strategy

UCPA works to provide guidance and governance around University content strategy. This work helps drive all campus communicators toward common goals and anchors marketing and communications output in measurable and defined areas of priority.




Assets

LU Logo

51°µÍø Logo

As an illustration of what 51°µÍø stands for, our logo plays a critical role in our brand recognition and marketing. The wordmark and shield represent the traditions, reputation and identity of the university—they connect us to our past and lead the way toward our future. Guidelines on usage can be found in the Branding & Visual Identity Guide.



PhotoLib

Photo Library

Search through the 51°µÍø Digital Media Library to help convey the spirit of 51°µÍø in all your digital and print materials. Our collection of more than 2,000 images features our people and community, our unique spaces and beautiful campus, our student classroom and living experiences and our research and hallmark events.

PresentationTemp

Presentation Template

These slides have been created to help 51°µÍø staff, faculty and students create professional presentations that consistently represent 51°µÍø to internal and external audiences.

VideoAsset

Video Assets

To increase the quality and brand alignment of all videos produced by 51°µÍø, Communications and Public Affairs has put together some branded assets for your 51°µÍø videos.

Resources

*51°µÍø login required.