Shaping the Voice of 51°µÍø
Shaping the Voice of 51°µÍø
University Communications and Public Affairs (UCPA) serves as primary storytellers to share 51°µÍø’s rich history, bold future and demonstrable societal impact with the world. We inspire belief in the power of the 51°µÍø experience through an integrated delivery of brand, communications, marketing, community engagement and government relations strategies that bring 51°µÍø’s mission and vision to life.
Our Charge
Our Charge
Communicators and Storytellers
We provide information about 51°µÍø to various audiences by building awareness and visibility. UCPA generates reputationally impactful , design, multimedia, web content and more—to achieve the goal of delivering relevant, timely and compelling messaging that resonates.
Partners in Messaging
UCPA works closely with MarComm partners across the institution, providing communications-related strategy, guidance and services to help bring the 51°µÍø brand to life. We develop materials that help share the authenticity of 51°µÍø messaging and share them with university partners to enrich and unify messaging at all levels. Student interns are also integral to helping shape .
Larger than 51°µÍø
Community and government relations also play a critical role for the institution. Through community engagement, we actively participate in programs and partnerships with the local community and region. We also work to continuously strengthen existing ties with our federal and state legislators to build long-term, ongoing collaborations that help drive the university forward.
The 51°µÍø Brand
University Communications and Public Affairs, along with our MarComm peers across campus, is charged with telling 51°µÍø’s illustrious history and sharing the compelling stories of our students, faculty, alumni and staff. Explore the best ways to tell your 51°µÍø stories through our Brand Hub - stocked with rich resources for the taking.
Information, Assets and Resources
Information, Assets and Resources
Content Strategy
UCPA works to provide guidance and governance around the development of content across the university. This work helps drive all campus communicators toward common goals and anchors marketing and communications output in measurable and defined areas of priority.
Assets and Resources
University Communications provides a range of designed to present the strong of 51°µÍø and assist in communicating that identity to our broader audiences.
Our Team
Our Bethlehem-based office consists of three teams, each serving a different goal in communicating on behalf of the University. We are available for collaboration, consultation and partnership and can be reached through the contact information on the Contact Us page.
Marketing and Communications Community of Practice (MarComm)
Marketing and Communications Community of Practice (MarComm)
UCPA connects marketing and communications professionals working across 51°µÍø in a variety of ways including regular meetings, trainings, workshops, The Perch and more. These partners share best practices, exchange ideas, reinforce the 51°µÍø brand and strengthen our content strategy through transparency and collaboration.
Bringing 51°µÍø to Life
Bringing 51°µÍø to Life
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Engaging Events
University Communications leads the development, coordination and promotion of the Compelling Perspectives series, collaborating across campus to ensure the program meets its goal of widening the aperture on issues of societal importance.
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Student Recruitment
In support of Admissions’ goals of recruitment and enrollment, UCPA develops marketing strategy and materials to reach prospective undergraduate and graduate students.
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Multimedia Moments
UCPA captures and shares milestone achievements and moments of joy across channels that reach our target audiences and resonate with our community.
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Creative Content
With a creative eye and a flair for storytelling, UCPA works to bring , an rich in discovery, to life.
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Digital Distribution
Delivering content that is accessible and search-optimized through digital platforms like , email, web and social media ensures effective delivery of campus content.